Description
About the project
Why?
Some of the greatest, most iconic music was created in the 1970s that still stand the test of time 50+ years later. However, this vast market of both nostalgias of those who grew up on this music, and people like me who still listen to it, is untapped.
So in this case study I decided to design to bring together generations into a 3-day 1970's music festival to celebrate the iconic era. An experience where both lovers of and those actually from the 70s can come together through music.
Role:
UI / UX Designer
UX Researcher
Product Manager
Timeframe:
11-WeeksSeptember 2024 - December 2024
Tools:
Figma